A world of color. A project of your own.Find your paint
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FolkArt acrylic paints & finishes More color.
More you.

Make something only you could make. Find your palette, pick your finish, and bring a little more of yourself to every project.

Explore our paints A project in mind? Find your formula.

A few good places to begin

Your next project starts here.

Explore paint sets ↗
A painted pink decorative frame with flowers and FolkArt paints

The everyday, reimagined

A small change.
A piece of you.

A familiar frame. A color you love. A few brushstrokes that make it feel different. Our paints and finishes give you ways to put your own mark on the things around you.

Make a plan for your project ↗

A minute in the studio

Watch color
take shape.

From sculpted acrylic marks to a finished painted object, explore a few ways to make color your own.

An original motion study made from product and project photographs. No spoken audio.

Before you dip the brush

A few things
worth knowing.

Which FolkArt paint should I choose?

Start with the surface and the finish you want. Our formula finder connects common projects to appropriate paint families.

Is chalk paint the same as chalkboard paint?

No. Home Décor Chalk creates an ultra-matte decorative finish. It is not a writable chalkboard coating.

Can every paint go outdoors?

No. The formula matters: for example, Glitterific Pastel is for indoor projects. Check the selected product’s use instructions before painting an outdoor object.

How do I buy a selected product?

Open its purchase button to continue in a new tab. Confirm the selected size, color, current price and delivery details before placing an order.

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